As artists, we often need to send images of our works to clients for potential sales, to magazines for print, and to galleries for review. In addition, we need salable prints that are an accurate representation of our original works and most simply, on occasion, need accurate reference photographs from which to work. This is why accurate color representation is crucial, and why it is extremely important to have an understanding of color management and the associated tools and procedures for obtaining successful results.
In response to an abundance of requests, this lesson will focus on color management issues in relation to your camera, computer monitor, and printer—including calibration and profiles. In addition, this article will include important tips for taking accurate photographs of your paintings, reference photos, or any other important business related images where capturing accurate color is crucial. It will explain the benefits of working in a RAW camera format, the importance of custom in-camera white balancing, correct exposure, and will recommend two essential tools to aid in achieving color continuity between numerous devices.
